S Group engages in active dialogue with its stakeholders. The goal of the dialogue is to disseminate information on S Group, increase mutual understanding and make use of the competence of the stakeholders in the development of our operations.


Stakeholder work at S Group is managed systematically and measured annually. Stakeholders' images of S Group as a responsible player are surveyed by means of the ‘Luottamus ja maine' (‘Reliability and reputation') survey conducted by T-Media. The survey assesses the overall reputation through eight subject areas: governance, financial administration, management, innovations, interaction, products and services, workplace, and responsibility.

In 2016, the public assessed S Group's reputation on a scale of 1 to 5 as good, at 3.57 (2015: 3.56). Responsibility was assessed as fair, at 3.41 (2015: 3.14). In addition, governance, which covers openness and transparency as well as doing the right thing, was assessed as fair, at 3.37 (2015:  3.45).

S Group participates in social discussion openly and proactively. Differing views are taken into account and criticism is discussed. We answer any questions and respond to feedback sent to the retail group openly, whether they come from customers, civic organisations or the media.

Discussion participants invited to the 'Tornin aamu' events include stakeholders relevant for each topic, such as representatives of associations, decision-makers, senior officials, the media and experts. In 2016, the 'Tornin aamu' discussion event covered regulation of the pharmacy sector, for example. In addition, S Group's The Best Place to Live responsibility programme was made public at the 'Tornin aamu' event. Renewable forms of energy were also discussed at the event.

In May 2016, S Group invited food sector influencers to discuss the future of Finnish food. The speakers at the event included Taavi Heikkilä, CEO of SOK, Kimmo Tiilikainen, Ministry of Agriculture and Forestry, Juha Marttila, chairman of MTK, Sonja Vartiala, Executive Director of Finnwatch, and Annikka Hurme, CEO of Valio. The objective of the event was to promote discussion food in Finland.

In September, S Group invited stakeholders to discuss the role of companies in promoting human rights. Members of the discussion panel were human rights activist Andy Hall, SOK's SVP of Sustainability Lea Rankinen and Executive Director of Finnwatch Sonja Vartiala.

S Group representatives are engaged in an ongoing and systematic dialogue with decision-makers and officials on matters affecting S Group's operations. In addition, we actively influence the development of the service sector and the discussion concerning it. Our influencer communication is open and we are a reliable partner to our stakeholders.

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