Information on cookies

On our web pages and mobile applications we use cookies and other equivalent monitoring techniques. These tools are used to ensure the functioning of web pages, but also for other purposes.

 

Use


Analytics

We use cookie information for analytics to collect information on user browsing of our own web services. We collect information in order to better understand the use and functioning of our websites.

Advertising

We use advertising cookies to identify the browser of the users in order to be able to show advertising on other web pages used by that advertiser.

Personalisation

Using cookies relating to personalisation we can modify the contents of our websites to offer each user more customised content. Users reading articles may be offered products based on e.g. their browsing history in our web shop.

Social media

Social media cookies are used to identify users of social media services to enable them to e.g. share articles by just pressing a button. These cookies may also be used for targeting advertising

 

Applied technologies


Cookies

A cookie is a small text file saved by the web browser on the user's terminal. The cookies contain an anonymous individual identification using which we can identify and count the browsers visiting our websites. We also use cookie-like technology, Web Storage API, for storing similar identifiers.

Using cookies we can collect information on how and when our services are used, e.g. from which website the user has come to the service, which of our pages users have browsed, and when they have done so, which product ads users have seen and clicked, which browser(s) users use.

We use cookies and other similar technologies for statistical monitoring of visitor numbers and for measuring the effectivity of advertising. We may e.g. collect information from marketing email messages and newsletters to determine whether the messages were opened, and whether they have led to further activities, e.g. visits to a web shop. In order to improve the usability of our websites we may perform brief studies, in the course of which we may record information on cursor movements and clicks on a certain page. 

We also use cookies for targeting advertising. Users visiting websites of our cooperation partners may e.g. be shown advertising of products they have browsed on our web shop.

Users cannot be identified by cookie information alone. If a user logs in, information collected through cookies can be connected to an identified user in compliance with the legislation on the protection of integrity and the description of file of each service.

Web beacons

From time to time, the web pages of S Group contain web beacons, monitoring files that we use for setting cookies and monitoring visitors. We may add web beacons to email letters or marketing materials in order to study the reach of our marketing material.

From time to time, our web pages also contain web beacons set by our cooperation partners and downloaded from such partners´ servers. Web beacons are used for advertising and marketing purposes; they help us compile statistics on how often an advertisement gets clicked and how often that led to a purchase transaction taking place on our or the advertiser's web pages.

Web beacons set by third parties may follow you through the websites of S Group and monitor your activities on various web pages. We have, however, blocked the use of web beacons on web pages on which purchase transactions are processed and on which a customer may be directly or indirectly identifiable by name or email address.

For the part of web beacons we respect the "Do Not Track" feature that you can switch on using the settings of your browser. In that case we do not set any web beacons on you on the websites of SOK. 

 

How can I make a difference?

For the part of cookies our websites respect the "Do Not Track" feature that you can switch on using the settings of your browser. In that case we do not collect any cookie information on you. This does not, however, prevent the use of cookies that are necessary for the technical performance of a service (e.g. logging in on an S Group web service).

The section Cookies by use describes the cookies and web beacons used on our various websites. All cookies are not used on every web page of S Group. You can prevent the targeting of advertising here www.youronlinechoices.com

 

List of cookies and web beacons

  Information gathered Use
Google Analytics Specified anonymous random identifier and visits at S Group websites We use the information for monitoring visitors and measuring marketing campaigns We do not combine the information with identified customers.
Identification of SOK Web Services Customers' visits at S Group websites Customers who have logged in at one S Group website stay identified for all S Group services. They do not need to log in at the various services.
TNS ScoreCard Research Visits at S Group web pages FIAM produces official statistics of digital visitors at websites
CrazyEgg Visits at S Group web pages Testing of websites, so-called A/B testing
Visual Website Optimizer Visits at S Group web pages Testing of websites, so-called A/B testing
DoubleClick Visits at web pages, data relating to the user or advertising campaigns (such as visits at web pages not belonging to S Group that have shown S Group advertising) Targeting and measuring advertising
Emidate Visits at S Group web pages Targeting and measuring advertising.
Adobe Audience Manager Specified anonymous random identifier and visits at S Group websites. Creating target groups among visitors at S Group websites in order to better target advertising on other than S Group web pages
Facebook Specified anonymous random identifier and visits at S Group websites Targeting and measuring advertising
Frosmo Specified anonymous random identifier and visits at S Group websites Personalisation, product promotions at S Group websites
Nosto Specified anonymous random identifier and visits at S Group websites Personalisation, product promotions at S Group websites

 

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