Co-op membership forms the core of S Group's strategy.The customers of cooperatives are also simultaneously their owners, which makes S Group different from the other trade groups operating in Finland.Therefore, the business idea of a cooperative is to produce services and benefits for its co-op members.
Co-op members' needs steer the development of our supply and network of services.S Group's vision is "The most wanted and extensive services from the co-op member's own store".
We have achieved the best success with this vision in grocery sales.With consumer goods, however, we are still on our way towards the target state of the vision.
Developing consumer goods trade is a joint effort
Developing consumer goods supply in a way that serves our co-op members will be a joint effort within S Group in the near future.A good example of this is the rise of the Kodin Terra chain, which focuses on interior decoration, renovation and gardening.In the course of a few years, the number of these department stores for living has risen to over ten.
Bonus partners supplement the services for co-op members in trades where S Group does not have its own operations.Furthermore, we are in the process of actively developing online services to ease the transactions of co-op members.
In addition to Finland, S Group's market area includes St Petersburg and the Baltic countries.Within Finland, our Group operates in all central areas of demand, but in the Baltic countries and St Petersburg, we focus on grocery and consumer goods sales as well as the tourism and hospitality trade.
S Group also wants to be the most attractive employer in the service sector, with the best skilled personnel in the field.